I LOVE TRASHIN' FASHION

Eichler homes: These now-coveted mid-century marvels
were reviled for forty years.

If I’ve ranted and raved about any architectural subject over the years, it has to be the idea of fashion-driven “modernization”.  With today’s renewed appreciation of Mid-Century Modern—which was reviled for the previous forty years—you’d think that designers would finally get the message that every architectural period has its finer points. We’ve all seen the pattern umpteen times:  After five or so decades of neglect and abuse, older styles are suddenly rediscovered and cooed over by designer types, while more recent styles are patronizingly judged to be in need of "an updated look”—words that instantly set my teeth on edge.

San Francisco restoration specialist Thomas Leach
had to "de-update" this Victorian house, which had
been stripped of ornament and covered with asbestos
shingles by a previous modernizer.
(Image courtesy thomasleach.com)

Architectural styles have always followed a cycle of initial popularity, decline, disgrace, and rediscovery. Victorian homes were held in contempt until well into the 1970s, during which time countless irreplaceable examples were either demolished or just as irrevocably destroyed by being “modernized”.  Today one wouldn’t dream of stripping the ornament from a Victorian house and coating it in stucco, but during the Forties, that’s precisely what many architects and designers urged their clients to do in order to get that “updated look”.  

A 1970s ranch-style house "updated"
with the current uber-fad among
decorators—the sliding barn door.
For popularity, I give it five years, tops.

As ridiculous as this sounds now, we've apparently learned nothing from such mistakes. Regardless of the quality or thought that went into their design, examples of past styles that are currently out of favor—for instance, the over-the-top, woodsy and deck-laden homes of the 1970s—are deemed unworthy of the same appreciation we’d give an Eichler or some other style that’s currently chic. Design elements integral to 70s homes—elaborate wooden decks, lava-rock veneered chimneys, shake roofs, conversation pits, and all the rest—are blithely ripped out or painted over because they don't reflect the current mania for plasticky, frou-frou-laden design.

A basic truth of aesthetics is that the more fashionable something is now, the more unfashionable it will be later—and not very much later, mind you. Yet, driven by the relentless juggernaut of advertising and fashion industry hype, both designers and homeowners continue to buy into the oxymoronic notion that a thirty-year-old house is an embarrassment, while an "original" sixty-year-old house is a prize.  

First, we’re encouraged to remove everything that makes the original house belong to its era; then, a few decades later, we’re supposed to wring our hands in regret and try to put it all back. Why not cut out the middleman, and simply keep your house in its original style?  

Spectacularly original 1970s interior. How long before
they're back in fashion? Answer: Not long.
(Image couresty mymodernmet.com)

I invite any architect, designer, or decorator to cite a single example of a fashion-driven residential makeover done ten or fifteen years ago that can still be considered an improvement in light of changing tastes. On the other hand, I can cite any number of homes that have commanded higher sale prices for having never been sullied by an "update".